There's an opportunity to make your board - and your company - smarter by adding diversity, especially of gender.

There is very little diversity among founders in the Unicorn Club.

I think there are many things that we can do today to make it a better work environment that is more supportive and encouraging of diversity.

Starting a company and being a founder is really hard, and most companies fail. You really have to have a deep commitment and belief in it and be willing to see it through many ups and downs.

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

Each major wave of technology innovation has given rise to one or more super-unicorns - companies that could change your life to work at or invest in if you're not lucky/genius enough to be a co-founder.