There were times when I wanted to throw in the towel.

None of the bigger advertisers want to spend money if you're a new company. But now that we're going on our fourth year they're willing to talk to us.

Our goal was to start at the top with the NBA and work our way down.

Right now we're still a small business going through small business pain.

Some teams send their ball boys out [to mop up sweat] after every change of possession.

My roommate and I had been talking about how far the game had come.