There was a sense that there was a lot of word of mouth happening with 'The Memory Keeper's Daughter,' even in hardcover.

Word of mouth is everything.

Some women can't say the word lesbian... even when their mouth is full of one.

The secret of a good memory is attention, and attention to a subject depends upon our interest in it. We rarely forget that which has made a deep impression on our minds.

Word of mouth is the best medium of all.

There is no publicity that can work as effective as the word of mouth publicity about the right salary, right position and right designation being given to the deserved, employed person of the organization.