There is no doubt that no amount of marketing or recruitment or success gives us a chance to tell our story to so many people like the Final Four.

I had no Final Four plan.

I played rather well - in any case, jauntily. My success was rather great and, I should say, no doubt unexpected.

There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, that to institute a new order of things

Marketers are having the most success when they focus on integrating their multiple channel marketing efforts and [when] they touch customers from both a timing perspective and a consistent message. Evaluate your marketing operations and identify where the gaps are. Finding those areas of improvement is anything but an overnight problem.

I see the flawless fusion of on and off-line branding as the success to any marketing campaign. This will allow the potential customer not only to have an experience but also to recognize the brand in any medium of the marketing mix.