There is no aspect of our experience not molded in some way by metaphor's almost imperceptible touch.

Metaphor is not just the detection of patterns; it is the creation of patterns.

Metaphor matters because it creates expectations.

Metaphor lives a secret life all around us. We utter about six metaphors a minute.

This is a very powerful tool, potentially with a bidirectional metaphor. It's indexing all this stuff on your desktop and doing something on the Web. Who's to say that's not a potential breach?

We used beach access as a metaphor for this issue. People for the most part can stroll around and use the beach. We think the preserves should have the same thing.