There is certainly a gender gap, and the demographics are not going to change. We can't grow 75-year-old men overnight.

Well, there's no gender gap,

People are missing opportunities to avail themselves of treatments that could increase their sexual functioning and thereby add to their quality of life.

These issues are on the radar screen of baby boomers. They are concerned about life changes of their parents or other family members.

Staying in one's home gives one confidence.

They want it fast, they want to be able to use it with some speed and they obviously don't want to pay too much.