There is a certain amount of cost involved for that level of quality and an effort entailed in keeping that rating. If you jump into that realm, you want to keep it. It's not an easy task to do.

It's a very important stamp of quality. People are looking for diamonds or stars to verify the quality of the experience is going to be good.

The first step is trying to hire the right kind of people and then training them. They need to have a great attitude and like to serve people.

That was a good effort. It was one of the best we've had against a quality team after the first quarter-and-a-half. In the first quarter we were a little anemic. But they (Forsyth Country Day) couldn't handle our pressure, and it was good for our kids to be able to play like that against a good team and have some success with it.

Many of these products are very good. The industry has put a significant effort into making high-quality alternatives.

It's another effort by cattle producers to produce high-quality products for the consumers in the U.S..