There are only so many people who will watch, or take up the game. Even if he won 10 Masters, you're not going to see a 30 percent increase.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

He's almost at the top, but not quite. There's room for some growth. He's already had such a tremendous impact, but I think he's come close to maxing out the benefit for golf.

You hate to see a superstar go beyond that point where he should. I have such a positive memory, that's my concern. If people start talking about how he shouldn't be playing, it would devalue his marketability.

The public is a lot more forgiving of people with true problems. But you've got to endear yourself to the public, appear more genuinely apologetic.

You know every reporter there will be looking for that statement. Out of every 50 statements there that are neutral the only ones you'll hear are the ones that are controversial or inappropriate.