There are 142 million people in the U.S. who are less than 30 years old. They grew up in a different era. There are things going on around them that we didn't grow up with. It's important for Toyota's future to understand those people.

There are 142 million people in the U.S. who are less than 30years old. They grew up in a different era. There are things going on around them that we didn't grow up with. It's important, for Toyota's future, to understand those people.

A vehicle, concept or not, wouldn't be worthy of a Scion badge without allowing room for personalization.

Since the launch of Scion three years ago, designers have learned a great deal about what inspires and motivates Scion buyers through its unique vehicle lineup and instilled them into the FUSE.

We're almost conditioned as gay people that the church means the Christian Right and the anti-gay sentiment. We don't even consider church as a possibility for us.

I was under the impression that I was helping people buy a home who couldn't otherwise afford one.