The zero financing has definitely had a major effect on traffic. We've also noticed the models moving off the lots are models not offering the incentive.

The Zero Effect.

That definitely has some effect on me,

It's not like there are wrecks or anything like that. It's just that the traffic is not moving.

I was out on the highway helping to get traffic moving.

They definitely have a market, because they have the traffic. Search marketers can't seem to get enough traffic. I don't know anyone who is not going to try MSN.