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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Leo Burnett

Leo Burnett

Needs

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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
— Leo Burnett
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
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When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
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To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
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