The Web is achieving critical mass from a consumer standpoint. And the advertisers are following the eyeballs.

The VOD platform is just now reaching a point where you have a critical mass of eyeballs so you can go out to advertisers and make it worth their while.

You've got to be crazy not to meet your consumer [online]. [Advertisers] know they have to be online.

But you've only got two eyeballs!

Our advertisers are extremely happy with the results they've had as a result of being on the Playboy Web page. And it's because of this incredible amount of traffic we get.

From a consumer standpoint, there's an incredible need for these types of properties in that many travelers to the city are priced out of full-service and luxury hotels.