The visual appeal of Amazon.com really stood out. The site offers 360-degree viewing of products and very detailed descriptions. The one-click checkout process is efficient and easy to navigate, and its search engine is pretty fast.

Costco's search engine is poorly designed and the Web site overall doesn't engage the user. Best Buy's offline stores may perform better, but online the retailer lost out to Circuit City in terms of customer support, visual appeal and the purchase process.

There's evidence that Amazon has done its homework. "They used insight to refine an offering that would serve this customer base and add more margin to the business. "Be assured, Amazon has been doing the same with all their businesses. They are watching their customers, listening to what they say and then designing their business to meet their customers' needs. Amazon will not lose in this market. They will take business from every other retailer, online or on the street.

About all we were soliciting was 'You're welcomes,' ... Nobody go [to Barnes & Noble]. Go to amazon.com or something like that.

We have been monitoring the Salesnet25.com site and, because of the detail put in to the explanation of each feature, we are prepared to go live with the new edition, upon its release, and will be able to immediately take advantage of the new features.

This is not a case of someone going to Amazon.com and ordering a couple of books. This was really, really excessive misuse.