The upper Main Street [location] stems from the fact that our headquarters is the Treasure Mountain Inn.

I tried to avoid the research, but that's what I most enjoyed. It's like a treasure hunt doing research because one discovery leads to another. You find these moments when you realize that this would make good drama.

We wanted to incorporate businesses as partners in the event so they could benefit from it as well.

Just amazing volunteer energy has been invested in this. It's not quantifiable.

In February, we basically decided we could do it this year.

The biggest support we've had is private, individual sponsors and three grants.