The unreal has about as much influence on them as the real...

Crowds exhibit a docile respect for force, And are but slightly impressed by kindness, Which for them is scarcely other than a form of weakness. Their sympathies have never been bestowed upon easy going masters, but the tyrants who vigorously oppressed them. It is to these latter that they always erect the loftiest statues. It is true that they willingly trample on the despot whom they have stripped of his power, but it is because having lost his power he resumes his place among the feeble who are to be despised because they are not to be feared. The type of hero dear to a crowd will always have the semblance of a Caesar, His insignia attract them, His authority overawes them, and his sword instils them with fear.

The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim. An individual in a crowd is a grain of sand amid other grains of sand, which the wind stirs up at will.

Crowds are somewhat like the sphinx of ancient fable: It is necessary to arrive at a solution of the problems offered by their psychology or to resign ourselves to being devoured by them.

The art of those who govern consists above all in the science of employing words.

A civilization, when the moment has come for crowds to acquire a high hand over it, is at the mercy of too many chances to endure for long. Could anything postpone for a while the hour of its ruin, it would be precisely the extreme instability of the opinions of crowds and their growing indifference and lack of respect for all general beliefs.