The universe of people you can reach is much larger when your target is retail consumers.

The NFL is already in substantially all major markets that could support a team. Los Angeles is the most likely candidate for the Chargers.

It's a groundbreaking sponsorship. For MLS to get this deal done sets a standard for the league's sponsorships and will get them closer to being a recognized sport in the United States like the other four major leagues are. There's absolutely no question that Adidas and Nike see the handwriting on the wall. Soccer is here, it's going to grow and it's going to stay.

I think the real test will come midseason when the league takes a break for the Olympics. That will be an important benchmark to see where the league is and to see whether it's taken the right steps in marketing, whether it's taken the right steps on the ice, and whether it was right to sit out an entire season to get a new economic model.

She's beautiful, good with the media and hasn't even come into her own yet. She may earn more than any other female athlete in the history of this country.

Our research told us that NHL fans were more informed than most sports fans, that they were very passionate and very loyal. It showed us that almost unequivocally, fans were supportive of the league in its efforts to put an economic model in place for long-term stability, and that about 95% of fans said they would come back and support the league when it returned.