The technology works. It's been proven effective ... in a number of different crop species.

With a 20-pound (per acre) seeding rate, that's around $60 an acre for the technology for the life of the stand.

The outlook for seed orders looks pretty positive, so I'm confident we'll sell out of the limited supply.

It's a thrill to see the store evolve. You can touch furniture, sit on things.

Technology is a tool, but it's only a tool. The personnel has to be adequate and the policy objectives appropriate. I would rather see better policy and less technology.

In addition to the new technology demonstrations, we have a large number of vendors who have committed to the show. Pipe-welding demonstrations for stock-water systems, new brush-management techniques, animal science demonstrations, weed control and seeding, forage harvest equipment and conservation-easement alternatives should provide something for everyone.