The technology isn't perfect yet. We have to be 1,000 percent certain that it works perfectly before we can deploy it in professional soccer games.

Oliver Kahn will be in the ad because he belongs to the best soccer players in the world.

The North American business was only one of the many strategic rationales behind our decision to acquire Reebok.

In every single region in the world, it is now a two-horse race between Nike and Adidas.

The vast majority of enterprises have been waiting for the technology to get more robust. Or waiting for something to go wrong.

We're interested in investigating the use of this technology as a navigation aid for military divers in murky waters where visibility is extremely limited.