The story was more gracious than we were expecting after hearing all the interview hype. Everybody was expecting a devastating story.

The story was more gracious than we were expecting after hearing all the interview hype. Obviously, Nike doesn't support drinking and skiing, or drinking and sports activities.

We've always been involved in the Games, but this is on a completely different level. This is one area we've been locked out of in the past. It's an opportunity we've never had before.

On-course play is critical for product credibility and reputation. When he's winning and playing extremely well, it resonates and reflects at retail.

Do we think he has the same value he did two or three years ago? Absolutely. He's certainly has been the cornerstone for our business, lending credibility and brand awareness, allowing us to create a golf company within Nike.

Unfortunately, the ear buds are even more likely to cause hearing loss than the muff-type earphones that were used on Walkman and portable CD players.