The stores have become a hangout for teen girls.

The results could best be described as being tepid.

It added panache to the city - and upstate New York needs that. But if your market doesn't even know about you or can't see the benefit of using your service, you're dead in the water before you begin.

Hallmark is a national and international brand name that gets good promotion. Whoever buys it gets the backing of the company.

You could throw in values as well, whether it's family values or how someone treats someone else.

City girls just seem to find out earlyHow to open doors with just a smile.