The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.

John Berger

John Berger

Related Quotes

I do not envy you your job. Everybody here is right, and it will be difficult to enforce.

Fools may our scorn, not envy, raise. For envy is a kind of praise.

Envy's a sharper spur than pay: No author ever spar'd a brother; Wits are gamecocks to one another.

Getting 17 homes to all agree and pick a color. I don't envy you.

— John Petrashek

In many places, we're the envy of the world to have these public lands. I don't think anyone, unless you're a developer, should be in favor of this.

— John Gibson