The span of the attention I have got from the audience is directly proportional to the time taken by them to understand it wholly. It simply means if I want to continue getting their attention, I would have to endlessly seek (till I reach the final point) them through my words without letting them down in any dilemma.

It is so consistent an approach that I can’t get any extra time but the time they read the preceding. No matter what I must stick to the same pattern unless I want to divert their attention.

The moment I divert them I am on the different track but parallel. The whole journey or communication or the conversation becomes worthful only if I can reach the destination without any distraction and distortion.

Mindful I should be in switching the tracks because if not I end up putting or leaving them half way unaware of where to go on an unknown track. I must not lose them halfway, I keep that in my mind.

It holds true when at first, audience is already impressed with your beginning gestures, conversational lines and an excellent entry. They then wait for something miraculous or magnificent to happen at the end. The entire process is a chain of a peculiar starting point, intimate intermediate lines and a particular ending dot.

At last, from the top view, it seems that you have taken your audience via a lengthy diagonal roadway but it’s not.

The whole theory is named as Parallel Perpendicular Process, where I use the oxymoron because you know where you want your audience to be at but you are improvised alongside the shifting of tracks whenever audience is one the verge of divergence and you apply your instinct immediately to converge.

This is a cognitive advertising theory that can sell
An Old Product to the respective customer
A Joke to the laughable audience
A First Impression to the corresponding prospects
A New Product to the fresh market
An Inspiring Speech to the potential crowd
An Advertising to the target spectators

The big benefit of this, if applied continuously, it gets from the start to the end on a go. While the disadvantage of it may go simultaneously, this theory fails when the audience is generic because it’s niche that this follows.

Bhavik Sarkhedi