The south-west is still much better value than the south-east, but there isn't so much of a difference any more.

Because planners see the benefit of equestrian activities in the area — to business and as a diversification opportunity — they are a bit more open-minded.

Our job is to show to all the shareholders [that the value] is better than that.

We fill niches for industry. We do so much value-added that you can't get from a traditional distributor.

I think there's real value to having the party line.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.