The social prestige of wine at table and at the club must be destroyed through lofty example and polite ridicule; forces which are not always available, and for whose successful operation much time will be required. But the outstanding fact remains, that the world has come to regard liquor in a new and clearer light. Our next generation of poets will contain but few Anacreons, for the thinking element of mankind has robbed the flowing bowl of its fancied virtues and fictitious beauties. The grape, so long permitted to masquerade as the inspirer of wit and art, is now revealed as the mother of ruin and death. The wolf at last stands divested of its sheep’s clothing.

H.P. Lovecraft