The size of the film is enormous. Take our space films, 'To Fly' and the others -- they are the size of a coffee table. This is the size of a large, large conference table.

The Polar Express. It did really well over Thanksgiving and it's still doing well during the lull.

When the studio released 'Spider-Man' in Imax format, we got a huge amount of calls and people were disappointed we didn't book it. So we were anxious to deliver this to Washington.

Imax has 'The Matrix' in its format. But it is an R-rated movie and we probably wouldn't do that but we actually haven't built all our criteria yet.

In a world where 50 percent of the budget of a film actually goes on promotion, as opposed to what you see on screen, the idea that we have a worlds where the consumer can exercise authority and sovereignty is absurd,

It was considered a real model for arts centers. It was multidisciplinary. There was space for the performing arts, film and gallery spaces, and the atrium was set up for trade shows and exhibits.