The single biggest challenge is that this has never been done before. There is no blueprint for how you hold a world event in nine countries.

We never talked about it, never had to challenge ourselves any more than usual. We wanted to play well and win. We felt we had the best team, so every time we played, we thought we should win.

I'm very unclear as to why our team didn't respond well to the challenge. We had a good week of practice and felt real confident coming in, [but] when we hit the field it was like there was no energy and no enthusiasm.

The volatility is a challenge for all market participants. I know the producers that hardly did any hedging years ago are doing some; the producers who were doing a little bit are doing more; and there are some real sophisticated ones out there that do quite a bit of hedging.

We just came back from Walt Disney World. We participated in the 'Goofy Challenge'.

It's a huge undertaking to try to portray. That's such a delicate subject that's still fresh on everyone's mind.