The simplest way to customize is to phone members of the audience in advance and ask them what they expect from your session and why they expect it. Then use their quotes throughout your presentation.

Brain surgeons earn 10 times that of a general practitioner... it pays to be an expert.

We tried to get Shaun involved. In the first half, there was hardly a trace that he even played.

It's hard to say good-bye to seniors who have picked your program up and put it on their shoulders and do it with the integrity and character that they did. Losing is losing, but I'd much rather keep these guys around.

I'm excited about having an opportunity to coach another position directly. It doesn't worry me in any way. ... I just want to be able to contribute my part and be an asset to the program.

He's done an incredible job about finding the right chemistry, finding the right knowledge and finding the right fit. He did a great job of background checks and just trying to cover all his bases.