The services being offered to the customer have not quite caught up with the technology.

We continue to push aggressively with each new release to provide best-of-breed technology for our customers. Refining our demographic and behavioral targeting, adding additional automated data validation processes and enhancing our optimization testing, are each examples of the innovative products we are developing to meet the evolving needs of the marketplace.

This technology solution will improve the passenger experience at Atlanta airport by allowing travelers to use their mobile phones and data devices anywhere in the airport. The strong and reliable network offered by the in-building distributed antenna system makes the airport a premier launching pad for these next generation technologies.

We are extremely excited about this technology and we've started getting quite a bit of interest from producers. We've been excited about all the work we've done in the beef industry and now we're just as excited that we're able to provide this same type of technology to the swine industry.

It's been a full five years since people have been able to get their hands on next-generation technology. So there's much more pent-up demand than [during] the release of the last generation's cycle.

We're all living in a chemical soup.