The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

The big trick in putting is not method; the secret of putting is domination of the nerves.

The secret of masonry is to keep a secret.

Plan the sale when you plan the ad.