The S-Type is the make-or-break product when it's unveiled late next year.

Think of BMW at an early stage of development in the 1970s and 1980s, when it was playing catch up with Mercedes.

Ford has been very patient and done quite well. It's turned around the manufacturing base and quality. There are very satisfied Jaguar buyers out there, there just aren't that many of them. Ford has tackled elements of profitability, that will help, and merged backroom stuff with Land Rover.

There's gonna be one nice piece of product coming out every year for about the next 15 years. There's enough good stuff there, trust me.

Sometimes when you sneak up on somebody, the next year you can't sneak up anymore. You always have to be mentally prepared for a period of regression because it's so new.

[He has been forced to test his own powers in this area enormously over the past year.] When I was pretty sure that the autobiography was going to be a great success, ... and when it, on the contrary, got viciously attacked... well, I know I'm not wrong. Obviously the times are out of joint.