Shoppers nowadays are typically in pursuit of young, trendy and fashionable brands, as well as a completely different and rewarding shopping experience. This has made the replacement of conventional department stores with various smaller multi-brand units an inevitability for landlords in order to give their malls an exciting and trendy image that would suit young shoppers' needs, while boosting their level of rental income.
— Lawrence Heung
BrandsCompletelyFashionable