The reactions we get are amazing. People bite into them and can't believe how delicious they are.

I got into this to get back to the people, to work one-on-one with customers and employees. I definitely encourage an environment to share and have fun, but it's been so crazy successful that I'm hardly ever on the floor anymore. That's hard. But I have different places I want to take this brand, and that keeps it fun.

They're really just a vehicle from which to lick frosting.

The logo has been such a hit that we're selling t-shirts all over the world.

People would be afraid to seek treatment.

It's amazing to me the number of people who will hold onto my card for months and months and months before calling me.