[The quality of the products, made in countries ranging from China to Swaziland and even the United States, isn't impeccable--sizes are not uniform, and the stitching is clumsy at times. Yet some consumers don't mind the price-quality trade-off.] They target the 'good enough' consumer, ... Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control.

Lois Huff