The quality of the Navy's analysis is simply poor.

SEM/SEO are becoming more and more a part of mainstream marketing activities as 64% of respondents said they currently have an SEM program in place while 59% said they have an ongoing SEO program. However, the survey did reveal there are still many challenges to such programs as some marketers struggle with certain issues such as return on investment, tracking, expertise and costs which we believe is a result of the relative newness of the two disciplines.

The key to our past and future success is our ability to adapt to change and remain client focused. There are few industries that have gone through as much growth and transformation as Search, and if you want to consistently perform for your clients you need be at the head of that curve.

We saw the Internet as the ultimate direct marketing vehicle. We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future.

Our petition to list the polar bear as a threatened species is based on the overwhelming evidence that global warming threatens the bear with extinction.

Then the students picked an individual occupation and gave a presentation to other classes and guests in our Living Museum, and the students presented what they did as if they were that person.