The purpose of moving toward one name, one solution, is centered around a single branding effort by Microsoft. Most people today do not even realize that Microsoft has a business division.

This blending of the community experience and the work experience within the software that people use on a daily basis is a breakthrough approach enabled by our roles-based design. We're excited about the opportunity this will provide our customers and partners to interact with their peers throughout the year in an efficient and meaningful way.

It's another manifestation of the democratization of software.

We inflicted some partner pain. We effectively went dark on advertising sub-brands.

Overwhelmingly, our customers have told us that the annual Convergence conference is one of the most positive and powerful networking opportunities they have each year. By bringing the spirit of this event online we provide the environment where customers and partners can share knowledge, connect with peers, collaborate, and share ideas year-round, with no physical boundaries.

Helping customers achieve their full potential and reach their business goals is what we care about most. This year's Pinnacle Award winners are inspiring examples of what can be achieved when creativity and commitment to excellence are combined with Microsoft Dynamics applications.