The psychological connection is beginning to strengthen.

From the beginning, we quickly learned that when you're talking about a public market, it's like you're showing people a many-faceted diamond, and everybody sees a different slice of it, a different reflection of what it could be. For some people, it will be a place to promote organic produce. For others, it's a community-gathering place. Others see it as a small business incubator, and others see it as a way to provide farmers with an outlet to allow them to be sustainable. The fact is it's all of those things.

Too often the balcony becomes a storage space for bikes and grills.

Buying an office condo is a built-in savings plan for a company.

Almost everything organic goes to the Twin Cities or the Chicago area. It used to be really frustrating to me to live in the largest city in this organic producing state and to have producers say they wouldn't come to Milwaukee.

This is not a grocery story or a place to stop once a week and pick up a few aspirin, six pounds of hamburger and some frozen food. Public markets are really about impulse purchases. You tasted some incredible Italian sausage so you head to the market, but then you see some tomatoes or taste some cheese and say 'Gosh, this is really incredible cheese, and it's made by a local farmer so give me a pound of that.' That's what happens.