[The promotion] is geared toward young consumers who are tech-savvy. They love to play games. This is a creative way to get them to pay attention to a commercial.

It's just another misguided publicity stunt by PETA to create a vegan society. KFC is very committed to the humane treatment of chickens and we're very proud of our industry leading animal welfare guidelines.

We ran it through our legal council. We don't feel it was subliminal advertising but ABC did feel it was too close.

We took this to the networks about a month ago to get their approval, and it wasn't that easy, because of the subliminal advertising laws.

You would not see it with the naked eye.

I know that this is the greatest promotion besides the Olympic games that we can give to the country. These towns are going crazy to see these Olympic champions live.