The program acts as a middleman, giving retailers the information they need without names, addresses or other personal information. We hate spam as much as anyone.

We call it ?Laser-like marketing.? It not only encourages impulse buying for businesses, it gives consumers custom purchasing information they can?t get when they?re away from a computer or newspaper.

We had several survivors out there playing. It's great to see them getting on with their lives and giving back to the community.

It makes sense to me. I forget my wallet more than I forget my cell phone.

It's all about giving the customer better information.

By Wilkes-Barre giving you all that information – even though I think they give you more than they need to – what they're doing is admirable.