The problem with sports coverage is that you can't predict if the game will be close, or if it will be a runaway. If it's a runaway, then everybody tunes out. You can't predict what will happen.

It was an Olympics without a real storyline - and it was an Olympics without real star power. And so unlike a scripted program, they really couldn't do anything about it.

NBC Universal was counting on several factors that never came through for them. Number one is they were counting on some stars shining, and they didn't get that. Michelle Kwan dropped out, Bode Miller doesn't do anything - and so they had no star power to center their coverage around.

Being a fan and watching sports is sometimes characterized as a passive and individualized thing, but in fact it's a lot more social than that. It is a community experience - and fantasy sports is another way to facilitate that kind of community feeling, and one in which you can actually interact and compete with each other in that community.

The typical fan is sitting back and cheering and watching and getting absorbed into it - but with fantasy sports, you're competing independently and controlling the outcomes in a little different way.

This is a big win for Atlanta. The AVP Tour will give our city an annual marquee lifestyle sports event that will really stand out as something special in an already impressive annual sports lineup.