The popularity of the game will increase once the publicity of it goes into affect, Parents beware!

You have the kids that will come in with not tell his parents what's in the game, We tell the parents and they're like no way. But then you've got the parent that says I don't care what they play.

Parents have become very aware of the safety issues, maybe through the negative (publicity) this industry has received.

But they (amusement parks) have other pressures on them as well -- to minimize publicity and maximize profit -- that need to be acknowledged and accounted for to ensure that safety receives its due.

My popularity plunged three years ago and I didn't try to court publicity.

This isn't about Tommy. This isn't about getting him more publicity, about impressing people, about getting the media here (two Chicago TV stations covered the event). It's about giving back.