The pirate theme is very popular and appeals to families. Focusing on our theme has brought in a 35 to 40 percent increase in profit.

We go to local communities. We approach groups and special discounts for people that live in the Orlando area.

When we opened in 1996, the whole sequence of our dinner show wasn't fully pieced together, and that was a huge problem. We had a new product that wasn't 100 percent well-defined.

Several families have brought in their dead.

All of the money brought in will go to the families of the miners who died in the two accidents and to the survivor. It is a group effort, and lots of folks are involved and should be thanked.

You look like a really well-dressed pirate carting around an ugly treasure chest.