The pay-per-view people were very organized and they forced him to think about things he never would have thought of. He knew he needed professionals to do that.

We feel that a huge part of our success is due to the support we receive every day from the local community. So we feel it is an obligation to give back to the people who've helped us become successful.

Beef comes across as a simple guy but he's not simple at all. He's smart and quite brilliant in some ways. He's an interesting character.

It made for some hilarious moments to see him and his friends try to overcome these issues. He surrounded himself with his friends who had no idea how to put together anything like this.

There are people along the highway that can't even get out of their driveways.

By doing it this way, you'll recognize the commonality you have with the people you represent. By being absent, you won't (give the impression that) you're steering the process.