The opinions of my friends can be an important model for discovery. We want to create a platform so that the knowledge in people's heads flows onto the Web for the benefit of others.

It's really one-stop shopping for the music fan.

If you type in 'Like a Virgin' we'll know that the version by Madonna is more popular than the cover by the Smashing Pumpkins.

The next major shift is going to be about more than which search engine has the most documents. What's next is an experience that is personalized, that gets better the more I use it.

People can help solve these problems, ... This is the power of our user base, rather than just using brute force and algorithmic search, although this is still important.

[Such network-generated filters will enable psychographic siblings to find one another and, ultimately, evolve into social programming networks. There will still be content that's almost universally appealing, of course, but instead of being imposed on us in multimillion-dollar marketing blitzes (see Fantastic Four and Britney Spears), the new blockbusters will be discovered, illuminated, remixed, amplified, and perhaps enhanced by sponsorship money, during a quick passage from obscurity.] If you can create the right social exchange, ... you don't have to do the heavy lifting.