The numbers continue to be a reflection of name recognition more than anything else, and they probably won't change all that much until the campaign heats up in the months ahead.

The NCAA just brings that instant name recognition and credibility to this part of the world. It will have a tremendous impact. We are a private liberal arts college playing at the Division II level. We created our own little niche in the higher-education market.

The market is probably steadily, boringly, going to continue the way that it is.

They have a pretty good following and good name recognition, ... Most of them are kind of like what traditional secular music is playing, but with a Christian message. From top to bottom, this is probably the best one we've had.

In this world one must have a name; it prevents confusion, even when it does not establish identity. Some, though, are known by numbers, which also seem inadequate distinctions.

If we reflect, we shall recognize.