“The Number One Golden Rule of Marketing: There Are No Rules”

My background was in advertising and marketing. But I realized I enjoyed the retail aspect of business as much as I did the things.

advertising produces familiarity which produces sales

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

Show me employees who genuinely love what they make or sell and I'll show you scores of happy customers.

The best ideas come as jokes. Make your thinking as funny as possible.