The notion that the creative community is still thinking in terms of 30- second television commercials is crazy.

It?s a shot of adrenaline for CBS.

Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

During her nearly 20 years in the television
community, Susanne has demonstrated an extraordinary creative antenna for the
pulse of pop culture, especially programming appealing to younger women, ... Her
remarkable success at The WB, where she was the driving vision behind shows
that have become pillars of the industry, demonstrates the insight, industry
relationships and hit-driven track record that we've been looking for in our
new head of programming.

During her nearly 20 years in the television community, Susanne has demonstrated an extraordinary creative antenna for the pulse of pop culture, especially programming appealing to younger women. Her remarkable success at The WB, where she was the driving vision behind shows that have become pillars of the industry, demonstrates the insight, industry relationships and hit-driven track record that we've been looking for in our new head of programming.