The niches addressed by these small bicycle makers aren't small at all.

They design new bikes by choosing a new gear shift, a new saddle and a new color. But the consumer doesn't care about that. The consumer has specific needs, like bringing children to school.

Bicycle means simplicity and simplicity means happiness!

We believe there are niches for high-end, glossy magazines that nobody else is doing now, and these magazines were selected as our best opportunities.

We've been able to use NAFTA. We import a lot more products to fill niches. We don't have to assemble them locally. We've consolidated a lot around pickup trucks. Rather than build everything to sell in Mexico, you can ship finished products back and forth. You get the production efficiencies of scale.

Film-makers in Belgium are seen as arts and crafts makers. It is a small country. There is not really a film industry there at all.