The need has to be defined by an Individual. If the basic need of quenching thirst can be met by a glass of water, everything beyond that is indulgence. Ego makes organizations sell products and services that deviate from servicing the needs to making higher profits. The further away you get from fulfilling a need and into making people believe that they need to buy a certain product or services as a necessity, the more tension builds into the system.

Ajay Chaturvedi