The NFL has a mass appeal that's just unprecedented.

Cookie-cutter solutions, mass-appeal type of campaigns and messages are going to fail with this generation. You've got to look at this bottom-up instead of top-down, and the best people to do this are student leaders on campus.

Sex appeal is not on purpose.

We haven't done anything unlawful, unethical or unprecedented.

There's an unprecedented imbalance. And it's going to get worse.

It's sort of an unprecedented thing to have to send a questionnaire back.