The most radical revolutionary will become a conservative the day after the revolution.

Revolutionaries do not make revolutions. The revolutionaries are those who know when power is lying in the street and then they can pick it up.

The chief qualification of a mass leader has become unending infallibility; he can never admit an error.

Promises are the uniquely human way of ordering the future, making it predictable and reliable to the extent that this is humanly possible.

The relatively new trouble with mass society is perhaps even more serious, but not because of the masses themselves, but because this society is essentially a consumers’ society where leisure time is used no longer for self-perfection or acquisition of more social status, but for more and more consumption and more and more entertainment…To believe that such a society will become more “cultured” as time goes on and education has done its work, is, I think, a fatal mistake. The point is that a consumers’ society cannot possibly know how to take care of a world and the things which belong exclusively to the space of worldly appearances, because its central attitude toward all objects, the attitude of consumption, spells ruin to everything it touches.

There is, therefore, a temptation to return to an explanation which automatically discharges the victim of responsibility: it seems quite adequate to a reality in which nothing strikes us more forcefully than the utter innocence of the individual caught in the horror machine and his utter inability to change his fate. Terror, however, is only in the last instance of its development a mere form of government. In order to establish a totalitarian regime, terror must be presented as an instrument for carrying out a specific ideology; and that ideology must have won the adherence of many, and even a majority, before terror can be stabilized. The point for the historian is that the Jews, before becoming the main victims of modern terror, were the center of Nazi ideology. And an ideology which has to persuade and mobilize people cannot choose its victim arbitrarily.